On Launching a company in an arguably dying sector, in a pandemic, on April Fool’s day. Cazart!
We don’t think that books are actually dying, you just can’t sell them the same way you sell this summer’s tween boy-band. Although it is morosely fitting that the original launch date was the Ides of March, when Julius Caesar got himself so poked full of holes. These things happened, dates slip and evidently someone ate an undercooked bat.
Even more fitting then, that we have set out on April Fool’s day. And not just any 1st of April either, but the Queen Mother of them all. Because this is Burnaby, a little context: the day originated as a self-satisfied sneer from before all of Europe was part of Christendom. The pagans living out in the heath (where the term heathen comes from) had dedicated the day to one of their now unfashionable gods. The ascendant Christians, thinking them fools, mocked the pagans in a very unchristian like way with jokes and pranks and, if we take the sanitized version of the story with a grain of salt, the odd killing and house burning.
These were not delicate years, and it worth noting that the pagans were doing the same thing until the demographics started to work against them.
Burnaby woke this morning knowing it was go time, with an odd feeling that we were just a little too tied to the old ways, the books and the classics that have seen civilization through so many leaps forward and staggering falls.
So onward with Machiavelli’s The Prince, as well as a modern offering from David Seale, Teacher Affirmations. In this time where teachers have been pushed to the forefront of the COVID-19 lockdown, this is one for the teachers. These days aren’t a vacation for them, but savage reshuffling of the job that they do, learning new methods in an entirely different manner. All while their own kids descend into a madness of cabin fever.
This will pass. It may pass like a kidney stone, but it will pass. Take your quarantine in stride and read a book. Take a break from the chicken-little terror of social media and delve into the classics that built civilization. More to come in April!